MCE Central & Eastern Europe

Europe Congress organises regular MICE forums that bring together various destinations and event providers from all over Europe and the USA with the aim of successfully developing new business partnerships. For the first time, the congress took place in Dresden from 29 - 31 January.

Our services:

  • Conceptual design and organisation of the side programme in the form of special city tours

  • Organisation of site inspections

  • Planning and management of the hostess team

time frame : Jan 2023

company : Dresden Marketing GmbH

occasion : MCE Central & Eastern Europe 2023

place : Dresden

Highlights of Dresden

We created unique cultural experiences for the international guests with our "Highlights of Dresden" tour, and initiated various cooperations with local partners. On a journey through the history of the city, we were able to guide the groups for 4 hours each and convey the diversity of the city.


  • Conception of a cultural experience tour through Dresden

  • Elaboration of individual and unique experiences with the help of various local partners

  • Visit to the Semper Opera House, followed by a welcome from the director, followed by a special musical programme

  • Private organ tour and organ playing in the Cathedral

  • Cooperation with a local tour guide and an actress, who gave the guests particularly lively insights into Saxony's history.

  • Private mulled wine reception at the Lingnerterrassen Restaurant


Our guests enjoyed local specialities and delicacies during the culinary experience tour. Numerous partnerships with local manufactories and personalities who have turned their love into a profession provided our guests with a variety of culinary moments of pleasure.


  • Conception of a culinary experience tour through Dresden

  • Creation of special culinary moments in combination with touristic highlights of the city

  • Research and approach of local cooperation partners

  • Booking & route planning of the Gourmetliner as a special tour bus with unique character and flair

  • Cooperation with the Dresden Whiskey Manufaktur including a guided tour and tasting

  • Visit to Wackerbarth Castle and tasting of different wines as part of the sightseeing tour

  • Personal accompaniment of the tours and support of the guests